Building Blocks to Evolving Your Analytic Practices

Date: Thursday, June 15th, 2006
Time: 8:00am-9:00am PDT (11:00-12:00 EDT)
16:00 - 17:00, British Summer Time
5:00pm – 6:00pm MEZ (4:00pm – 5:00pm CET)

Speaker: Debbie Mayville, DHSoft, Director of Decision Sciences

Click here to view the archived Web cast.

Downloads:

• Webcast Presentation
• Whitepaper: Building Blocks to Evolving Your Predictive Analytic Practice: Five Key Building Blocks to Help You Realize the Bottom-line Benefits of Predictive Analytics

Building a top tier analytics practice is an evolution.  It should grow and strengthen from past experiences and vision on where you need to go.  Although many CRM systems claim they will answer all your analytic questions that are needed, many of the systems fall short of their promise.  The answer is not just the system.  Analytics require four other building blocks to be present: strategy, resources, business processes, and measurement.

In order to achieve success, you don't begin by trying to "boil the ocean."  You should start small and then scale with each success and learning.  You can incrementally build your analytics practice by scaling in each of the 5 main categories.  To begin, you can start with simple tools to tackle the low hanging fruit.  Start with reporting and analysis and learn where your company is positioned.  Then, move to the next level utilizing advanced analytics to uncover unknown relationships and discover new directions.

Each of the 5 main categories can be designed and scaled to meet your customer and technical expectations based on where your company is in its evolution.  Walk before you run.  You need to put the right building blocks in place so that the foundation is strong and malleable to handle your ever changing and growing demands of your customer.  This article will describe the foundation of 5 main categories and the building blocks to analytical success.