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Time Inc. Delivers Mission-Critical Market Intelligence Using S-PLUS® Server
Presented: Wednesday, February 7, 2007
Speaker: Sam Weerahandi, Time Warner, Inc.
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With 155 magazines worldwide, Time Inc. is the world's largest publisher of popular consumer magazines such as People, Time, and Sports Illustrated. The magazines cover a variety of topics including: news, sports, celebrity, fashion, women's lifestyle, business, personal finance, entertainment, shelter, epicurean, and regional topics.
Mr. Sam Weerahandi, Director of Research/Information Management department of Time/Warner Retail Sales & Marketing, will describe how his research team has gained a competitive statistical advantage by deploying S-PLUS® Server. The company has successfully delivered a solution that:
- Applies "best practice" analytics and reporting improving the quality of information available to key decision-makers enterprise-wide
- Makes it easier access mission-critical intelligence rapidly from a simple Web interface
- Improves time-to-information for marketing and business decision-makers
- Extracts intelligence from very large data sets
- Improves communication with superior reporting capabilities
Sam Weerahandi
Time Warner, Inc.
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Sam Weerahandi is Director of Analysis in the Research/Information Management department of Time/Warner Retail Sales & Marketing. He oversees the development of Market Analytics and Business Intelligence reports, developments tools and models for inventory management, target marketing, pricing, etc., and carry out market analysis. Before joining TWR he was a director at Telcordia (formerly Bellcore) where he carried out research and analysis in Internet Measurements, Quality Surveillance, and Network Performance Monitoring.
He received his PhD from University of British Columbia and then went on to teaching at a number of universities before joining Bellcore. Sam is a fellow of the American Statistical Association and is the author of the Springer-Verlag book “Exact Statistical Methods for Data Analysis” and the Wiley book “Exact Methods in Repeated Measures”.
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